Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05693_Field_OMZI T13.txt

Text File | 1996-04-10 | 714b | 14 lines

through a bard or as an epic poem or as a
Hollywood film starring Kirk Douglas or what. How
do you access the content if you don’t know
something about the medium first?” And so his
hyperbolic stretch was always to go back to the
medium that was the hidden ground. He loved the
figure/ground relationship. He always said that it’s
the out of awareness aspects of communication
that is where the action is. The content, where
you’re focused, where your attention is focused
on the figure, is almost meaningless. I mean, who
would be interested in a Laverne and Shirley   rerun
at this point in terms of its content? Well, some
people would. But there’s a ratio of interest there.